“Marketing experts … tell start-up businesses how important it is to develop a corporate logo. ‘Brand identity’ they call it, pointing out that symbols serve to generate not only product familiarity but also, identification with the overall philosophy of an organization.

As the authors of one book on logo design state, ‘The success of any business organization lies in its ability to persuade its audience to do what it wants. The ultimate goal of any designer when creating a logo is … to develop a rhetorical and informative mark - one that not only identifies the company and its business, but also helps persuade viewers to respond in a specified manner." [Lael P. Murphy, Come Survey the Wondrous Cross as a Symbol of Our History]

Many people have heard the expression “a picture's worth a thousand words" that is even true in the spiritual arena.
 

 

For the Jewish people it is often the Star of David, for Buddhists, the figure of their enlightened teacher, and for Christians the it is the cross of Jesus Christ.  Seeing the Cross reminds of God's love for each one of us.

Nike’s Swoosh, McDonald’s, Golden Arches, Coke Cola, Apple and recently COVID 19, and many other logos permeate our media, some for a short time, some for a long time but the Cross is forever our sign.  Spend a few minutes, reflecting on one of the Crosses below:

May God Be Praised!

Join me and cry out from the depths of your heart to the Lord who hears us.  “Lord, listen to my prayer: turn your ear to my appeal.” [Psalm 143]

God, You are our refuge and our hope, we turn to you during this COVID 19 pandemic and plead for Your intercession.  In Your mercy and Your compassion “… grant eternal rest to the dead, comfort to mourners, healing to the sick ….” [Collect from Mass Time in Pandemic]

Provide strength to the first responders and medical personnel, and wisdom to government leaders.  End this coronavirus scourge.  Bring Your light to all who wander in the darkness of this pandemic and give each of us hope in Your eternal love today and every day.  Amen.  [Dcn. George Kelly]